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Promax Awards Identity Design

Background & Brief

Television conference and award ceremony for excellence in UK TV promotion. The campaign required total management & creative identity, production, delivery and set-up for both conference & awards night held at the Grosvenor House Hotel, Mayfair. The core concept was based around the obsession and envy of the award and was kept simple, classic and glamorous.

Project Contribution

Concept development - Steve Ives

Creative direction & Art direction - Steve Ives

Design & Artworking - Steve Ives


Below are a few examples of my concept storyboards. All models were handpicked to fit the glamorous, sexy and classic style with a 'dynasty' twist to help bring a little light heartedness to the campaign.

The photographer I chose was Karen Kapoor, who helped produce a fantastic selection of shots in a single days shoot at the Grosvenor House Hotel in Mayfair. I've included some of my favourites below.

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