With the UK soft drinks sector worth 4.5 billion, my client wanted to create a watermelon brand that could potentially align to the coconut water sector – (created its own category – now worth 50m grew 171% May 15 to May 16)

All sugary drinks in decline – Coke/all fruit juices Consumers migrating to – Bottled water/enhanced waters (Vitamin water/Coconut Water), so now is the time to launch a powerful brand that can cut through any competitors.