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StructrPro brand identity creation

Background & Brief

StructrPro enables the subscriber to follow and analyse their product post purchase, and analyse the product performance throughout its life cycle against competitors. Distis do have their own platforms in situ for the products that they own, but it won’t give them a comparison against all of the products that sit within the SRP data tool.

To produce a logo and identity system, comms launch and website product page for SRP's StructrPro add-on data analysis platform.
Key objectives were:

  • To build awareness of the enhanced data offering to customer and net new from the partnership with FVC.
     

  • To attract net new customer to the SRP data offering.
     

  • To keep ahead of the competition, although SRP are the only global provider of structured product data, there is one company trying to match their offering.

Project Contribution

Concept development - Steve Ives

Creative direction & Art direction - Steve Ives

Design & Artworking - Steve Ives

Website development - Steve Ives

Initial logo exploration

The following developments below show development of four refined logo routes during our discovery and exploration phases.

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structrpro_devs_3.gif
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Concept 1

Rationale:

This marque represents the power of comparing a customer portfolio with competitor markets and the data that drives the platform. The typographical style has square negative spacing to reflect and compliment the marque. The colour palette aligns with SRP, and has been kept to two colours, to be used on white and a rich black background to fit the current app platform aesthetics.

structrpro_devs_1.gif
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Initial_devs_1.png

Concept 2

Rationale:

This marque was created to represent the building of financial insights into the customer portfolio. The marque transforms into multiple tessellating blocks, to show how those insights are constantly transforming and evolving, and how customer investments build within the platform. This provided a lot of opportunity to explore how they could animate and help create a visual extension to the brand.

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Concept_2_final.png

Concept 3

Rationale:

This marque was created to represent the building of financial insights into the customer portfolio. The marque transforms into multiple tessellating blocks, to show how those insights are constantly transforming and evolving, and how customer investments build within the platform. This provided a lot of opportunity to explore how they could animate and help create a visual extension to the brand.

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Concept_3_variants.gif
Concept_3_final.png

Refined concept and rollout

Platform.jpg
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StructrPro_webpage.jpg
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